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Internet Marketing |
Start Driving More Website Traffic
Given the fact that over 90% of internet users use search engines to find products, services and information online, appearing at the top of the search engine results pages is now crucial to staying competitive and attaining more web site traffic.
BizDev Marketing will work with you to implement a custom, effective internet marketing strategy that not only generates more website traffic, but minimizes the costs of traditional advertising by attracting highly qualified visitors who are actively looking for your product or service right now. |
Internet Marketing Services: Search Engine Optimization
Search engines use algorithms to determine what websites they will return on their results pages (SERPS)for a specific query. By understanding and playing to these algorithms, and by determining the most highly targeted and highly searched phrases, changes and additions can be made to a website in order to drive and convert search engine traffic. This is search engine optimization in a nut shell. |
On-Page SEO addresses the following factors:
Meta data and other coding elements
Use of programming languages and URL structure
Internal linking hierarchy
Use of images
Use of website copy
Design and usability
Over all relevance |
SEO Audit / Reporting and Fees
An SEO audit report provides an in-depth understanding of how your site currently performs in the search engines and how its performance can be improved. More extensive than a free website marketing analysis, an audit includes a full keyword ranking report and discloses specific modifications necessary for higher rankings. Includes 1 hour of consulting time.
($499) |
BizDev Internet Marketing Plans
1. Evaluate objectives – Identify priorities (conversions, rankings, etc) and define measurable goals.
2. Website Marketing Analysis – Discover current performance and areas of opportunity. Determine appropriate strategies to achieve goals.
3. Keyword Research and Assessment – Provide keyword data and recommendations, determine final list.
4. *Keyword Strategy Outline – Determine page assignment and strategy for each keyphrase, including recommendations for additional pages or other supporting website content.
5. Blue Print – Electronic document outlining all executable items for implementation by client web development team, including code optimization, page specific meta data, use of headings and alt text, internal linking, navigation, and content saturation. Website copywriting priced separately.
6. Directory Submission and/or search engine submission – Notifies search engines, extends online visibility and provides a base amount of links to support recent changes.
7. Site Map Inclusion – Xml file will be provided once all changes are implemented to ensure the proper indexing of all pages in the search engines.
8. Follow-up Report – Measure results by examining rankings for each keyword phrases, number of incoming links and number of pages pages indexed in the major search engines.
*Note - Once the blue-print is delivered, we review it with you. This process takes only a few minutes, and ensures that you get the most out of this service. At this point, you may approve or reject suggestions as you see fit, and activities requiring further work on our part (such as content saturation for copy that does not yet exist) will be supplied in a blue print after your approval has been received. |
Internet Marketing Services and Fees
The above program for a small sized html website w/ 20 key phrases is estimated at $2500 – $4000 depending on level of difficulty and competitiveness.
Depending on site size and competitive landscape, a one time optimization can often suffice – other times it is used to “set the stage” for an ongoing program. Because the search engines prefer fresh content –monthly programs involving the refining and adding of content are optimal. |
Off-Page Internet Marketing Services
As vital as it is, on-page SEO is just one element of internet marketing. While it is an effective solution
for small or less competitive websites, it does not address crucial ranking algorithms pertaining to site popularity and incoming links. For this reason, a combination of ongoing optimization and off-page tactics is often required to achieve high rankings.
Off-page tactics are focused to achieve traffic from across a number of sources on the web, to gain favor with the search engines and to support and enhance on-page efforts. |
Strategic Off-page Internet Marketing Tactics and Fees |
Link Building
Obtain relevant back-links in accordance with topic, pagerank and traffic from sources such as:
- Social networking sites (MySpace, LinkedIn)
- Content sharing networks (Digg, Reddit)
- Related businesses
- Vertical search engines and social network / shopping portals (YouTube, Google Product Search, Ebay)
- Press release and article syndication channels
Manual link building campaigns start at $500. |
Viral Marketing/Link Bait
Viral Marketing is a strategy used to encourage incoming links, traffic and brand awareness on a massive level. Link Bait is considered content on your website, or distributed across the internet, that encourages other websites to link to you.
Viral Marketing campaigns start at $2000 |
The advantages of internet marketing with well-researched keywords
Keyword research and assessment is the crux of any internet marketing campaign. After uncovering what phrases your target marketing is searching for (research) a plan must be devised to determine which phrases will offer the best return, as well as pinpointing precisely how they’ll fit into the internet marketing strategy. (Assessment.)
A very general rule of thumb is that any phrases with under 2 million competing websites is acceptable for a medium sized website low on the competitive scale. Generally, the more specific the phrase, the easier it will be to gain top results. Less people usually search for very specific “long tail” key phrases -- a number of interrelated factors must be considered and balanced in order to come with a master list that will help you gain more website traffic.
Keyword Research and Assesment: $125
Keyword Strategy Outline: Starting at $550 |
The advantages of internet marketing as it relates to well researched phrases is illustrated below:
Company: A scrapbooking supply store
Optional phrase: “scrapbooking”
Searches per year: 22,220
Number of results for that term (competing websites) 19,000,000
Projected visits per year: 9,330
The level of competitiveness for this phrase warrants a long-term, robust internet marketing solution particularly because the current top results are well developed, long established websites with a lot of authority in the search engines. 42% of searchers click on the top result. (Neilsen) A top listing can be expected to generate 9,330 website visitors per year for just this term alone.
Ready to get started? We’ll call you! Request more information about internet marketing |
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